Any translation professional will tell you to read trade journals obsessively. What I hadn’t expected was the specificity. Doing hardware reviews? Check Anandtech. Redesigning your kitchen? Kitchen & Bath Design has some ideas. Relocating your company? Pore over Area Development and Site Selection. It wouldn’t shock me to come across a magazine for back-office hotel-management-software developers programming only in FORTRAN. Finding it’s the only real hitch.
My absolute favorites, the magazines no one told me about in college, are the free ones from manufacturers. There’s SAP Info for business-process geeks, ABB Review for power-generation black belts or IBM eServer for – er, people who do that stuff. Admittedly, they’re chock-full of shameless plugs and you can’t believe any of the product claims, but the buzzwords are all in there. And, if you are doing SAP-related stuff, where else should you go but the horse’s mouth?
If you’re hankering for more substance, you can even get free newsletters from PwC, Accenture and Forrester Research, which deliver more bang for your non-existent buck.
The only problem is finding time to read it. I just slip it under my pillow, in the hopes that, yes, osmosis really does work like that.
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