Wednesday, February 09, 2005

Agony of Advertising

An entire German ad campaign was slung onto my virtual doorstep today. The catch: the one-hour turnaround.

I've never pulled my hair or gnashed my teeth like an Edgar Allen Poe character, but I came damn close today. The copywriter had crafted a miniature masterpiece: tight copy that felt loose. The ads allegedly sported quotes from real people, but someone had obviously sweated over those lines for hours until they were just so.

The bastard. I knew, I just knew he was only being that good to piss me off.

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